Marketing Executive Manchester 2024

Here at Travel Counsellors, our customers, communities and colleagues lie at the heart of everything that we do - and that’s what makes us special. For us, relationships come before transactions, and we are there for our customers, connecting with them on a deeply human level through the moments that matter.

We’ve been changing lives for the past 30 years as the leading travel marketplace for self-employed travel entrepreneurs, empowering over 2,000 global independent travel agents to run successful leisure and corporate travel businesses. We pride ourselves in remaining a company that truly cares and one that has never wavered from its purpose; to redefine what personal means for a travel business.

Our Travel Counsellors are supported by a team of over 300 super talented people in our Support Offices to help them create unique, inspiring and exciting experiences for their customers, whilst building lasting personal relationships that bring them back to us, time and time again.

Our unique approach within the workplace – as well as towards customers – has seen us receive numerous awards and accolades, including being named as The Best Place to Work in Travel at the 2022 TTG Travel Industry Awards, placing in the Sunday Times Best Places to Work list 2023 (Large Company) as well as being the first travel company to be awarded the Queen’s Award for Enterprise in the Innovation category!

We are currently expanding at a phenomenal rate – on the back of what is our record year in terms of revenue (over £930m) - and so are looking for outstanding individuals to join our dedicated Head Office team, to help the company continue to flourish.

The Opportunity

We are looking for a bright and innovative Marketing Executive who can come on board and be part of our marketing team. You’ll have the amazing opportunity to reach your potential among some of the most talented people in travel.

Main responsibilities

Supporting a challenging agenda to deliver marketing communications, training, and assets in collaboration with our design & commercial teams and external suppliers. Audiences will be mostly consumers and Travel Counsellor franchisees; some support for the new franchise recruitment and corporate travel areas of the business as required.

Product Marketing Campaigns

• Campaign execution, especially hands-on responsibility for the delivery of our email marketing programme to time, budget, and brand standards, with a focus on continual improvement (create, build, test/proof, send, report, A/B and multi-variant testing, optimisation)
• Experience using marketing campaign management software, email marketing software or customer database platforms to build lists, journeys and emails would be a distinct advantage (Pure360; Hive Marketing Cloud; Freshworks)
• Seeks ways to understand customer/market behaviour and sentiment; proposes relevant content and tests
• Regular liaison with the Commercial, Partnership and in-house design teams
• Image selection
• Owning the content provision and collation process including achieving supplier sign-off
• Hotel and destination copywriting alongside briefing of external copywriters
• Special offer copy – finding an angle/headline on hotel, cruise, and airline offers
• Blog copy – destination overviews, travel ideas, and trends (briefed by suppliers)
• Proficiency in HTML or design skills would be an advantage.

Measurement & Analysis

• Using a variety of tools and techniques to measure and analyse campaign and activity results, and preparing substantiated management information reports for all stakeholders
• Working closely with the partnerships team to feedback on campaign performance to our commercial sponsors and providing recommendations for future growth opportunities.

About you 

• Min. 2 years’ experience in a full-time employed marketing role
• Lives within a commutable distance to our offices in Trafford City
• A people person, with strong interpersonal and relationship-building skills and an outgoing personality; happy liaising with external suppliers and internal stakeholders
• An excellent communicator, both written and verbal
• Driven, passionate and enthusiastic – ready to roll sleeves up and get stuck in
• The ability to problem-solve to achieve deadlines
• Organised with exceptional attention to detail and a desire to achieve high standards
• Enjoys working as part of a team yet capable of working proactively and autonomously
• Able to multi-task and work under pressure, in an often-impatient environment with many priorities
• Customer focused
• Takes ownership of responsibilities and focuses on impact, delivery and achievement.

Summary of Desirable Attributes and Qualifications

• Marketing qualification desirable
• Sector experience of travel, leisure, or hospitality desirable
• Previous regular use of marketing campaign management or email marketing tools desirable
• Experience in using website CMS
• HTML, video editing or Adobe Creative Suite would be advantageous though not essential.

Our Benefits

Working here at Travel Counsellors, we value the hard work and effort that our colleagues put in. Because of this, you can expect a wide range of employee benefits including:

• A competitive basic salary + annual company bonus
• Flexible hybrid working model (2 days home, 3 days office)
• Career development and promotional opportunities
• 25 days holidays (increasing to 28 after 5 years of service)
• A Moments That Matter day (annually)
• Enhanced Maternity / Paternity pay
• Holiday buy and sell (up to 5 days per year)
• 3 paid days charity leave
• Company events, socials, and incentives
• 3x annual salary death in service benefit
• Company Pension scheme
• Costco Membership
• Salary sacrifice, company car scheme
• Cycle to Work Scheme
• Employee Assistance Programme
• Free breakfast, fruit, and hot/cold beverages
• Referral scheme
• Employee discount
• Private Medical Insurance (taxable benefit) or Healthcare Cash Plan (costs incurred by employees)