Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, snowmobiles, side-by-sides, all-terrain vehicles, professional turf-care equipment, and ground support equipment. Textron Specialized Vehicles markets products under several different brands. Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.
About Textron Inc.
Textron Inc. (NYSE: TXT) is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Textron Systems, and TRU Simulation Training. For more information, visit:www.textron.com.
Opportunity
Ransomes Jacobsen Ltd (part of Textron Specialized Vehicles) is seeking a Marketing Graduate to join our team in Ipswich, Suffolk. You’ll collaborate with the Marketing & Communications teams on projects related to our Turf business such as implementing marketing tactics, analysing data, preparing plans, supporting events, managing databases, and assisting with sales initiatives. You will also help develop brand strategy, execute communications to boost brand visibility, create content across various channels, and oversee website updates.
Responsibilities include, but are not limited to:
- Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots and marketing or advertising campaigns;
- Send internal, external, and consumer-facing communications using our email communication platform, Pardot;
- Execute tactical marketing communications with a focus on increasing awareness and visibility of TSV brands and products and positively influencing customer buying decision;
- Develop and implement marketing content across channels, including digital, social, and print;
- Locate new sales channels and strengthen existing channels;
- Oversee website updates related to new product launches, special promotions, and model year changes;
- Support local, regional, and national events as necessary;
- Other duties as required.
Qualifications
Qualifications/Skills/Experience Required:
- Bachelor’s degree or equivalent in Marketing, Public Relations, or another related field required;
- Prior internships/work experience in Marketing roles is advantageous, but not essential;
- Microsoft Office required;
- You should be resourceful and a good problem-solver;
- Excellent verbal and written communication skills;
- Familiarity with marketing computer software and online applications;
- Able to work under pressure with a flexible attitude.
What we offer
- Competitive salary;
- A nine day working fortnight (every other Friday off work);
- 30 days holiday inclusive of Bank Holidays;
- Company pension scheme (6% employer contribution);
- Life assurance scheme;
- Company sick pay scheme;
- On-site golf course and football pitch;
- Employee Assistance Programme;
- Long service awards;
- Perks at work (discounted cinema tickets etc);
- Learning and development opportunities.
