Who We Are in the UK?
Spark Foundry, the Acceleration Agency.
We help brands to identify, learn and respond to opportunities faster than the competition.
Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.
We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.
Come be an accelerator with us.
How we accelerate
- Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
- Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
- Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
- Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
- People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers
Our commitment
We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.
As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.
Overview
This role sits within the newly created digital strategy team; built to service Marriott for digital media operations across EMEA.
The digital strategy team is responsible for all digital operations for the Marriott M1M team including technology, data, digital strategy, and non-biddable media activation
Within digital strategy team, there are 2 units; the performance planning unit, and the tech & data unit. This role is within the tech & data unit - responsible for owning the advertising and marketing technology for Marriott.
Responsibilities
- Analyse customer data to create detailed audience segments based on demographics, behaviours, interests, and purchase intent.
- Manage audience segments using data from first-party, second-party, and third-party sources, continuously optimizing based on insights.
- Use platforms like Google Analytics, Adobe Analytics, CDPs, and DMPs to gather insights and enrich audience profiles.
- Leverage platforms like Meta, Google Ads, and DV360 to activate audiences for retargeting campaigns, and build lookalike models.
- Work closely with media teams to ensure audience insights shape strategic decisions and campaign planning.
Qualifications
- Strong presentation, communication, and teamwork skills
- Analytical and detail-oriented
- Ability to meet deadlines under pressure
- Self-motivated and results-oriented
- Excellent project management and organisational skills
- Proficient in Excel (basic functions)
- Knowledge of Google Analytics or similar platforms (Bonus)
Additional information
Employees joining The Pack, which is an early careers programme that connects, supports and develops you to kick-start your career with us, initially start with an annual salary of £28,000.
The recruitment process
Step 1: Apply and get started!
Step 2: Show us what you’ve got – complete some fun, interactive tasks through Arctic Shores’ assessment. Look out for this in your emails following your application!
Step 3: A quick chat with a recruiter to get to know you better and for you to ask any questions and let us know if you require any adjustments.
Step 4: Join us for a virtual assessment day where you can showcase your skills and strengths.
Step 5: We’ll give you feedback, post assessment day, whether or not we move forward with your application.
Spark has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
