We are looking for a Marketing Executive to join our busy events division for 10 weeks cover only. You will be responsible for executing a range of marketing activities and delivering full event marketing plans, including email marketing, social media marketing, campaign analysis and campaign planning.
Our values create the environment that we work in at LBR, whether you’re at home or in the office, and we know that because our employees tell us.
We create a welcoming and inclusive environment for everybody at Law Business Research. We make time for each other, whether it’s to celebrate each other’s successes or to hear from a range of voices across our teams. We trust our colleagues to act with honesty and integrity.
We acknowledge the importance of flexibility and work-life balance, and encourage our people to think about this in all aspects of their working life. We are always developing and embracing change, offering our employees opportunities to grow and develop their careers with LBR. We explore new ways of working to ensure that we are delivering the best products and services.
Key responsibilities
- Marketing plan creation and optimisation for portfolio of the local team events to include email marketing, social media, data segmentation and strategy.
- Lead generation for local team events using a variety of channels.
- Optimisation of data driven marketing plans.
- Responsible for events website build and optimisation.
- Securing non-monetary partners with relevant organisations.
- Working with clients to provide them with marketing collateral.
- Reporting and analysing marketing activities.
Skills, knowledge and expertise
- Working knowledge of all key Microsoft office programmes.
- Strong interpersonal skills and ability to build relationships internally
- Strong written and verbal communication skills
- Good time management skills
- Adaptable and agile
- Good attention to detail
- Collaborative approach to work, demonstrated ability to communicate and coordinate cross functionally
- Experience working on Canva
- Preferable email marketing experience using Salesforce and Pardot