Kwalee creates engaging and innovative games that are easy to pick up and play. Specialising in both the development and publishing of casual and hybrid casual games, we also bring our creative touch to publishing PC & Console titles, ensuring a diverse and exciting gaming portfolio.
With a focus on fun and creativity we have made a mark in the gaming industry and strive to make the most fun games for the world's players! Joining Kwalee means becoming part of a team that has reached over 1 billion players around the globe.
As we continue to grow, we are now looking for a Junior Product Marketing Manager to join our Product Marketing team in our Leamington Spa office. This team is dedicated to driving the success of our mobile games through innovative and data-driven marketing strategies, collaborating closely with various teams to achieve outstanding results.
The role
In this role, you’ll coordinate with our in-house development and mobile publishing teams to manage the marketing process from the prototype stage through to launch. You’ll play a key role in ensuring our games are primed for release, while pushing for maximum profitability and growth. By partnering closely with development, publishing, and creative teams, you'll help shape successful game launches and enhance our games' performance across major platforms.
Responsibilities
- Develop and execute go-to-market plans to drive growth, monetisation, and retention for our mobile games, aligning marketing efforts with product and business objectives.
- Use data insights to create and test hypotheses for mobile store fronts, continuously refining strategies based on results.
- Craft key messages and creative briefs to highlight the games' unique selling points.
- Oversee the lifecycle and communication of mobile titles, ensuring alignment on launch details, KPIs, and retrospectives.
- Implement ASO techniques to enhance store page conversions.
- Design and align game branding with the overall product vision.
Requirements
- Recent graduate with a solid foundation in administration, project management, or marketing.
- Driven by a passion for games and a strong desire to advance in the industry.
- Exceptionally organised and detail-oriented, committed to delivering high-quality work.
- Approachable and positive, with excellent interpersonal skills that foster collaboration.
- Creative writer with a knack for crafting compelling content.
- Based in our office in Leamington Spa, following our hybrid model with 4 days per week on-site.
Compensation & benefits
The design of our compensation and benefits revolves around a people-first philosophy. We have a supportive environment, with a strong focus on development and wellbeing. In structuring benefits across our offices, we adhere to core principles and align with local standards. Salaries are fairly benchmarked in accordance with background and skills, against industry and location standards. Our Talent Acquisition team will share more details with you as you progress in the recruitment process. They're eager to connect with you and can't wait to have a conversation!
