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Boston Scientific transforms lives through innovative medical solutions that improve the health of more than 30 million patients around the world each year.
We’re at the forefront of the medical device industry – leading, evolving it to address unmet and emerging needs in healthcare.
Our culture powers our performance and we turn our shared vision into value with the contribution of our 36.000 colleagues around the world.
The role
As a part of our Marketing team, you will have the opportunity to make a tangible impact on the products and solutions we bring to market by sharing their value with healthcare professionals and patients themselves. If you have a strategic thinking, along with a collaborative approach and a relentlessly customer-focused mindset, we want to hear from you.
Purpose statement
As part of the Marketing Excellence EMEA team, this role contributes to delivering excellence in customer experience and omnichannel marketing.
The Digital Marketing Specialist designs and ensures proper execution of digital campaigns as part of the integrated multichannel communication programs to deliver outstanding customer experiences and strengthen Boston Scientific brand.
The role defines digital strategies, manages digital media as well as production and generates digital analytics reports.
Key Responsibilities
- In line with Boston Scientific’s digital strategy and in collaboration with key partners in EMEA and Global Digital Marketing, define and implement digital campaigns with clear deliverables, milestones, accountabilities, and measures of success that are needed to accomplish business objectives of the division(s).
- Ensure compliance of all digital initiatives with Boston Scientific’s digital ecosystem and act as ambassador of Boston Scientific’s digital strategy.
- Manage digital medias (organic and paid search, email, social media, display, retargeting), ensuring engagement and conversion, and optimizing cost.
- Coordinate digital production resources and drive effective planning, prioritization, and delivery of high-quality digital assets (websites, email, webinars, virtual events, online forms).
- Define digital KPIs, ensuring proper tracking and gathering results. Create and deliver campaign reports with insightful recommendation to the business through compelling storytelling and visualization; use qualitative and quantitative data to drive continuous UX enhancements.
- Manage digital vendors and in close collaboration with key media, in compliance with Boston Scientific policies.
- Demonstrate successful collaboration with key partners in EMEA and in Global Digital Marketing and drive excellence in creating synergies, cross-fertilization, and continuous improvement.
What are we looking for in you?
- A passion for innovation and a want to learn and develop
- Hunger to succeed and excel
- Growth mentality
- Patient empathy and focus
What we can offer to you
- Attractive benefits package
- Inspirational colleagues & culture
- Fast Growing and innovative environment
- A team-oriented company culture
- International opportunities
- Excellent training/development programmes
About us
We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions (like recruiting, hiring, job assignments, and promotions) based on a person’s age, colour, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
