Marketing Summer Internship 2023

The Marketing team at BlackRock is a dynamic, global function that plays a critical role in helping drive many of the firm’s most urgent cross-functional initiatives. Together with our partners (both internal and external), we create the conditions that maximize business outcomes for the firm.

We specialize in a diverse range of functions to provide robust campaigns, advertising, communications, training, investment & educational material, and events, all supported by global centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.

Our team is known for

• Being thought leaders in the financial marketing space
• Building partnerships with stakeholders in and outside our firm
• Developing data-driven insights to measure the effectiveness of our marketing activities
• Building and reinforcing iconic and consistent BlackRock brands
• Re-imagining how BlackRock can engage with clients through experiential storytelling, events and digital content/platforms

Our business covers five pillars

Marketing at BlackRock is delivered across two primary axes:

• Regions (to be close to local clients, markets and competition)
• Global commercial priorities (to drive cohesive global product segment narratives)

Brand, Strategy & Activation

Transforms our brands into action with clients, employees and society; drives growth through innovative marketing approaches

Digital Platforms & Experiences

Develops a consistent and scalable digital experience across platforms

Research, Analytics, and Data

Delivers data-driven insights inside and outside of BlackRock

Content & Media

Develops, produces and distributes highquality, engaging shareworthy content

Global Creative

Makes engaging, visually appealing brand experience

We partner with

• Internally: Corporate Communications, Corporate Strategy, Investment Departments and Client Departments
• Externally: Creative & Media agency partners, clients and key external stakeholders

What will you do as an analyst?

• Support the delivery of key marketing projects, including business briefings, strategic development, proposed solutions and recommendations, presentation of work, through to implementation
• Proactively identify opportunistic and innovative ideas to take advantage of new technologies, trends, and current events
• Apply creative thinking to sophisticated business problems
• Develop key technical skills and knowledge of BlackRock’s core business

What capabilities are we looking for?

• Critical thinking
• Relationship management
• Research skills
• Willingness and eagerness to learn new concepts and develop skills
• Communication skills (written and oral)

Your learning & development will include

• Daily learning sessions with senior marketing and communications leadership to learn about our function in BlackRock
• Workshops with internal partners to learn about BlackRock’s lines of business and firm priorities
• Social and mentoring opportunities
• Developing an understanding about how marketing functions work with agency partners
• Strengthening skills to tailor messages to different audiences

Eligibility and requirements

• Graduating 2024