We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
The BBC is the leading Children's broadcaster in the UK, reaching millions of kids aged 0-12 each week with some of the biggest and best-loved global brands; from pre-school animations like Hey Duggee and Bluey, to stand-out dramas The Next Step and Jamie Johnson FC and award-winning Factual Entertainment like Operation Ouch! and Horrible Histories. We’re looking for a Junior Content Impact Manager to join the Content Impact and Digital Planning team and help drive the future success of BBC Children’s and Education.
The Content Impact and Digital Planning team sit within the wider Digital Media, Platforms and Planning (DMPP) team in BBC Children’s and Education. They are responsible for commissioning digital content to support our programmes and campaigns, working closely with our integrated Digital Production Unit (DPU) and for planning digital activity across all our owned and operated platforms. The team support the launch, build and sustain of our Children’s brands and franchises across the BBC digital portfolio; which includes iPlayer, games, apps, websites, social, YouTube, and BBC Sounds. The team goal is to sustain and grow the awareness and reach of our BBC Children’s and Education brands and franchises with kids aged 0-12 across the UK.
Main responsibilities
The Junior Content Impact Manager has a crucial role to play in the success of Children’s and Education brands aimed at the 7-12 year old audience. You’ll work closely with the rest of the Digital Media, Platforms and Planning team on year-round strategic content plans for key brands and campaigns. You’ll be the key link between Commissioning Executives and independent production companies as well as with the wider digital teams, ensuring that campaigns balance different priorities, while keeping the audience and delivering value at its heart. You’ll work hand-in-hand with our programme makers to understand what audiences love about our shows and use that knowledge both to increase loyalty amongst the existing audience, as well as bring new viewers to our channels, iPlayer and the wider BBC.
Are you the right candidate?
We’re looking for a creative, driven and personable individual with exceptional planning and communication skills, who can prioritise, plan and deliver impactful campaigns. Ideally, you’ll be from a brand management background, with fantastic stakeholder management and relationship building skills. You understand how strategic campaigns launch, build and sustain brands and can deliver long-term value to the business. And you know what’s required to bring these plans to life, all while making the most effective use of budgets to deliver value for the licence fee payer. You’ll understand the importance of brand guidelines and you’ll ensure the team’s activity is of the highest quality and drives attribution back to the BBC. You’ll be keenly interested in innovations in digital, and the changing habits of each generation of children. You understand the importance data and insight play in informing decision-making, and you’ll inspire an inquisitive culture of learning about our audience to ensure our output, and the BBC, stays connected and relevant to their lives.
Required
- Experience of managing high-profile multimedia campaigns, working with defined budgets and managing delivery to ensure the efficient use of resources.
- Building and developing brand plans.
- Detailed understanding of the content requirements for different digital platforms and social media, and an awareness of the latest digital trends.
- Excellent interpersonal skills and good at negotiation and influencing.
- Excellent organisation, planning and presentation skills, and ensuring these are clearly communicated to stakeholders.
- Good problem-solving skills and able to manage conflicting priorities.
- Strong editorial decision making and knowledge of compliance policies.
- Working with audience data and ability to analyse, interpret and apply media research.
- Managing and working in partnership with in-house creative resources, suppliers, external agencies and third parties.
- Understanding of children’s or youth audiences.
Desired
- Demonstrable knowledge of children’s content and product and/or the children’s media landscape.
- Experience within the broadcast sector.
- Some experience of digital commissioning (including video and interactive) across multiple platforms (YouTube, native and social) ideally gained within marketing, advertising or a broadcast environment.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
