As the holistic Search Specialist, you will be embedded as a critical team member into the day-to-day operations of Unilever’s Digital Marketing Commerce team, supporting some of the nation`s most loved brands. This role is responsible for the creation of an overarching strategy across SEO/SEA/retail search that reflects and adapts to category and brand priorities and turning this vision into best-in-class implementation. You are also closely collaborating with content creation teams and projects to communicate requirements for improving search performance.
Responsibilities
- Design & implementation of search strategy across SEO/SEA/retail search for the category/brand – including always-on and campaign-led activations
- Active contribution to full-funnel consumer journey thinking including POE (paid, owned, earned) media channels as part of the IBP process
- Closely collaborating with brand teams/content leads to communicate content needs/improvements and other requirements for maximizing the impact of search
- Constantly tracking/monitoring to learn and optimize day-to-day activities against business goals, via closely collaborating with webmaster, performance analyst and other relevant partners
- Co-own the innovation/learning roadmap for holistic search
All about you
- Demonstrated experience in PPC / search engine advertising
- Good knowledge of the Google stack (Google Ads, SA360, Analytics)
- Experience with content creation or content SEO is an advantage
- Inquisitive, data-driven insights for decision-making
- Eager to take smart risks, champion new ideas, and experimental in mindset
- Strong analytical skills combined with a deep consumer understanding
- Willingness to understand the Nutrition business in full to maximize the potential of search and content and steer the role of this lever in the business accordingly
- Operate both strategically and tactically in a high-energy, fast-paced environment
- Communicate and collaborate to earn trust up, down and across the company
- Work with multiple stakeholders within a complex organization and external partners
- Hands-on mentality to get things done & agile and fast working attitude to reduce speed to market of deployment.
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.
Location
In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.
Relocation to the UK
Please be aware if you are applying for this role from outside the UK, if successful, your application will be treated as a self-initiated Change Location Outside of Country (CLOC) transfer. This means any relocation costs must be self-funded with the potential to reclaim some specific pre-approved expenses up to £5,000. Please speak to your Talent Partner if you have any questions.
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How is Unilever tackling this
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What can I do
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Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!