Measurement Specialist Leatherhead 2023

Every day, people interact with digital & media in a range of formats across a variety of platforms. While this has created new opportunities to reach people interested in what marketers have to offer, it’s also introduced a great deal of complexity when it comes to measurement. As the consumer journey grows more complex, understanding each touchpoint’s contribution can mean the difference between business growth and marketing efforts that fail to deliver. Your job purpose is to support our region in being successful, in measuring impact across channels. You lead the way in how to use modeling, multitouch attribution, and channel measurement & experiments together with our CMI, Digital & Analytics team, and agencies. In your role, you set the standards for our KPI framework, the data quality, data measurement, and our evaluations to deliver actionable insights and learnings to grow our business. You will be the driver of greater ROI, constantly unlocking the digital insights that bring the consumer into everything we do.

Responsibilities

• You are responsible for translating the global measurement strategy to the regional plan.
• Monitor in-flight campaign performance (across the funnel) based on set KPIs to provide recommendations to Digital Marketing team for real-time optimisation of non-retailer campaigns.
• Create single view of customer across funnel.
• Provide an objective view of campaign performance and tracks agencies’ performanceagainst campaign targets.
• Drive the test & learn agenda via measurement plans for campaigns, audiences and A/B or multivariate testing (T/L Matrices) for the business and inspire the teams to take effective action accordingly.
• Drive measurement discipline within the business, ensuring learnings land effectively within the business and they act accordingly to improve and optimise future activities.
• You decide together with the audience specialist, which partners, tech & tooling we use as our data solutions, based on globals preferred architect and tech/tooling.
• Accountability for being a bridge between eCommerce and Marketing teams by giving visibility of plans to each other (media, audiences,etc).

All about you

• Data & Tech centric– Data literacy, technology design & development, data engineering & interest in data science. You just love data & tech.
• Consumer interaction analysis - You are advanced in consumer behaviour analysis across touchpoints and channels to help optimize the impact of our communications.
• Data-Driven decision-making – You are the master in analytical skills with strong business acumen: a passion for data & measurement, the ability to think critically, analyze data and make decisions accordingly.
• Entrepreneurial - You are a self-starter and can manage outsourced teams, inquisitive, curious, see a challenge in complex projects, and do not give up before all possibilities are explored.
• A storyteller, able to bring insights to life.
• Experience in (digital) media measurement.
• Tech & digital media savvy. You are familiar with the latest data tools and applications.
• Experience in working within a marketing/business intelligence environment.
• Experience in data analysis techniques.
• Experience with stakeholder management, internal- and external, global, region or market.
• Experience working with reporting, analysis, and visualisation software (Power BI), web analytical tools (e.g. Google, Adobe,), digital & media tools (e.g. DSPs) and CMS tools (Adobe).

About Unilever

Unilever has more than 400 brands found in homes around the world, including Dove, Tresemme, Lynx, Lifebuoy, Shea Moisture, Persil, Domestos, Ben & Jerry’s, Magnum, Marmite, The Vegetarian Butcher, Graze and Pot Noodle.

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That’s why our purpose is ‘to make sustainable living commonplace’

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion at Unilever | Unilever.

Recruitment Fraud

Cyber criminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money.In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs.  These types of attacks are becoming more common as more people are looking for employment in the economic climate.

How is Unilever tackling this

Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.

What can I do

If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat.

Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!