Audience & Data Manager Leatherhead 2023

Faced with the challenge of climate change and the need for human development, we want to move towards a world where everyone can live well and within the natural limits of the planet. That is why our purpose is ‘to make sustainable living commonplace’.

About HomeCare

In the Home Care Business Group at Unilever, you not only get an opportunity to Make Your Home a Better World but also get a chance to Make our World a Better Home! Our Clean Future ambition means we want to develop products that are tough on germs & stains and convenient to use and at the same time are also kinder to the planet. To succeed, we look for people passionate about delivering purposeful, leading-edge science & technology.

Job purpose

• The Audience Specialist is the champion of the use of segmented and personalised communications to drive better reach and engagement across Unilever’s brands and categories – a key step in building meaningful relationships with Unilever’s consumers
• Responsible for embedding the use of Unilever-owned audiences in marketing activities and ensuring that all briefs completed deliver maximum business value to Unilever.
• Responsible for building a strategic data-driven marketing roadmap across priority brands to drive the increased acquisition and use of consumer data to create effective and engaging consumer experiences.

Responsibilities

• Plays a leading role in the digital transformation by advising brands on their data-driven marketing activities and providing input on their audience strategy
• Responsible for BU execution of Unilever’s Data Management Platform (DMP) (i.e. audience management and trait usage).
• Work with related parts of the Unilever Cloud tech stack for example Adobe Audience Manager, Adobe Analytics, Adobe Target and Adobe Campaign Solution to ensure consumer data is leveraged for insights and activation within our marketing campaigns
• Audience creation across multiple platforms including the DMP and CRM systems, as well as media platforms e.g Google and Facebook
• Responsible for increasing the quality of audiences available to use in our marketing activities by using 1st/2nd/3rd party data; particular focus on driving Unilever's ambition to collect 1st party data (esp. email addresses & telephone numbers) for our strategic audiences.
• Collate, input on, and execute all brand requests and briefs for use of Unilever-owned audiences in media plans
• Set the requirements of support teams who work on analytics, dashboards and help unlock new data sources /APIs
• Partner with the People Data Centre (PDC) CRM Manager to develop & agree roadmaps across brand and media teams to increase use and acquisition of consumer data, as well as targeting capability
• Proactively partners with (cross) category & brand teams to educate/inspire them on the practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalised marketing
• Work with the Performance Marketing Lead and dComm team to create and advise on audiences and data collection for performance marketing and dCommactivities
• Be the expert on new & current ways of targeting consumers on digital platforms including the latest on Cookieless world

All about you

• Ambassador of data-driven marketing
• An excellent communicator with senior stakeholders, brands, peers and reports (conversational and presentational)
• Experience with tag management systems (e.g. Adobe Tag Manager), Data Management Platforms (Adobe Audience Manager) or media buying platforms (e.g. DSPs, Google Ads, Facebook Ads)
• Comfortable working with data
• Excellent listening skills and the ability to understand and articulate customer needs in business and more technical vocabulary
• Experience or understanding of data-driven paid media e.g. programmatic
• Experience managing relationships within a large, multinational, matrix organization
• A collaborative team player in a fast-moving agile team
• Passion for the social and digital world and its implications for business

Location

In September 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars, Lever House in Kingston, Unilever House in Leatherhead and Graze in Richmond. We are creating our own Unilever sustainable, agile work environment, purposefully bringing us together in our own Unilever ecosystem. The campus is due to be completed in early 2025 and will consist of two interconnected buildings, as well as landscaped surrounding areas.

What We Offer

Not only do we offer a competitive salary and pension scheme, we also offer an annual bonus, free gym, a discounted staff shop and shares. You’ll have the opportunity to work directly with our renowned and exciting brands in a flexible and hybrid working environment.

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We are a key advocate of wellbeing and offer a variety of support for our people including hubs, programmes and development opportunities. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.

Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self.

Recruitment Fraud

Cyber criminals advertise fake job adverts with prestigious employers as a way of stealing information or even defrauding individuals out of money. In the most sophisticated cases, they will set up fake websites, which have a similar address to companies like Unilever. They even conduct fake telephone interviews and then offer candidates a role with the proviso they pay a fee for background checks or to cover work visa costs.  These types of attacks are becoming more common as more people are looking for employment in the economic climate.

How is Unilever tackling this

Many of Unilever’s recruitment sites publish a warning to candidates about recruitment fraud. The Cyber Security team also proactively scan for signs of people setting up fake Unilever sites and act to close them down.

What can I do

If you become aware of potential recruitment fraud, spot fake Unilever recruitment adverts or fake LinkedIn profiles, report them via Una Live Chat.

Unilever does not accept responsibility or liability for any candidates who are financially impacted by recruitment fraud. Your vigilance is key!