In 1935 the Cadbury Brothers established The Charitable Brothers Trust with the objective of helping to create prosperous and inclusive communities, today the Trust is known as The Cadbury Foundation.
Over the past 10 years The Foundation has spent £15.5 million supporting regional communities, with £7 million used to support those most in need during the pandemic including Age UK, Fareshare, Community Shop, Trussell Trust Foodbanks, Grocery Aid, National Emergencies Trust, national and local charities and frontline NHS and emergency services.
A core pillar to The Cadbury Foundation is health and well-being, in 2021 Mondelēz International’s award-winning Health for Life programme celebrated its 10th anniversary. The scheme has seen an investment of £4.5 million, reaching nearly 250,000 children and adults in Birmingham since 2011 with support to adopt healthier lifestyles through cooking, growing food and physical activity.
The Health for Life programme is delivered by Mondelēz International’s delivery partners, Services For Education and The Conservation Volunteers, who in the last decade have enabled over 200 schools across Birmingham to invest in long-term resources for healthier lifestyle activities benefitting 70,000 pupils and families.
In addition, 17 community food growing spaces have been developed with activities involving 6,000 local people whilst more than 1,200 Mondelēz International employees volunteered practical support to enhance the programme