Our Partnerships in Sports and Culture
At Allianz, we build partnerships with organisations that share our values, especially our belief in embracing new ideas and technologies that have a positive impact on peoples' lives.
In the UK, we do this through our continued successful relationships with sports organisations, such as England Rugby. These capture the emotional spirit of our business and inspire millions of people around the world with stories of human achievement through sport and innovation.
Olympic and Paralympic Movements
Allianz is now the official Worldwide Insurance Partner of the Olympic and Paralympic Movements 2021-2028. This is a truly exciting time for us, building on more than a decade of success with Paralympic sport. The eight-year partnership sees Allianz become one of just 15 current worldwide partners and will bring our brand to life in Olympic and Paralympic countries across the world.
England Rugby
Allianz is the Official Insurance Partner of Rugby Football Union (RFU) including England Men's and the back-to-back grand slam champions Red Roses team.
We have a longstanding history with rugby, supporting both the men and women's rugby teams. Our partnership is an excellent opportunity to develop women's sport, from the community game to the England teams.
Bayern Munich
Allianz is the official partner of the German champion FC Bayern München team. This partnership opens extraordinary possibilities for the brand with innovative programmes like the Allianz Explorer Camp – Football Edition.
Allianz and FC Bayern Munich have been linked by a strategic partnership for more than 20 years, which has extended from the naming of the Allianz Arena to support for the men's, women's and youth teams and is now increasingly expanding into the digital and social media sector.
Formula E
As one of the world’s largest automotive insurers, we have a natural interest in supporting the latest developments in urban mobility. Formula E is the perfect platform to drive these explorations and promote sustainable transportation, while combining excitement and innovation for fans of all ages.
Allianz Family of Stadiums
The Allianz family of stadiums includes state-of-the-art sporting facilities in seven countries on four continents. We invest in stadiums because we’re committed to supporting local communities by helping to develop magnets for global industry and tourism in key regions worldwide. With every stadium in our family, we raise the bar in safety, sustainability and contemporary design.
Golf
At Allianz we believe in the power of golf to build relationships. Our partnerships with St Andrews Links, the home of golf in Scotland and golfers Paul McGinley and Caroline Larsson provide us with the opportunity to create unique experiences to enhance relationships with our brokers and partners.
Our activities and collaborations in golf show a special commitment to expanding golf’s accessibility, crossing age and gender lines to broaden the appeal of the sport.
Our partnerships with the St. Leon-Rot Golf Club, the 2015 Solheim Cup and St Andrews Links, as well as programmes that train promising young golfers, help us extend golf’s reach throughout society and into the future.
MoMA (The Museum of Modern Art)
As a proud partner of contemporary art at the Museum of Modern Art, we support contemporary artists who constantly push the boundaries within which art is created. Our engagement in contemporary art underlines its interest in supporting risk-taking, change and the exploration of new ideas, which is essential to progress. The partnership with MoMA includes Allianz as the lead sponsor of several of the Museum’s contemporary art exhibitions.
