How to get into Marketing
Easy
15 - 20 min
Skills needed for marketing: 5 core skills and how to demonstrate them
Easy
15 - 20 min
In this module we're joined by founder of Vero Creative Agency, Francesca Kuhanuka. Francesca shares her expertise throughout the module and runs over the core 5 skills needed in a marketing role, as well as what it's like to work in a creative agency - particularly in your early career.
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Presenter
Francesca Kuhanuka
Vero Creative Agency, Founder
Francesca is a STEM graduate from Coventry University. After she graduated, Francesca built-up 5 years experience in the marketing sector. She then went on to found her creative marketing agency, Vero Creative Agency, which helps clients to develop successful visual branding, campaigns and brand strategy & growth.
Francesca is a STEM graduate from Coventry University. After she graduated, Francesca built-up 5 years experience in the marketing sector. She then went on to found her creative marketing agency, Vero Creative Agency, which helps clients to develop successful visual branding, campaigns and brand strategy & growth.
Lessons in this module
1. Introduction
In this lesson, our Marketing Manager Joe Mackley introduces the module and explains why it's important to highlight the key skills outlined in the following lessons.
1 - 2 minutes
2. Creativity and innovation
Founder of Vero Creative Agency, Francesca Kuhanuka talks to you about what creativity and innovation looks like in marketing, what can make you a unique marketeer and how you stand out in the application process.
2 - 3 minutes
3. Analytical skills
Being analytical is an important competency to showcase when you're starting out in your marketing career. This lesson will develop your understanding of the types of tasks you could undertake in a marketing role, how you can link your previous experiences in an application, plus much more.
2 - 3 minutes
4. Attention to detail
This is a skill that can make you stand out from the crowd during the application process and is therefore something to hone in on early in your career. In this lesson, you will gain knowledge around why this is such a key skill and how you can best demonstrate this to employers.
1 - 2 minutes
5. Written communication skills
In this lesson, Francesca shares some of her own experiences and gets you to think about how you can uniquely present your written communication skills throughout the application process. She'll cover everything from writing an accurate CV, to having a personal project such as a blog to effectively showcase your skills.
2 - 3 minutes
6. Project management
This is a skill that may seem surprising for a role in marketing but in this lesson you'll develop the understanding about why this is a key skill to have, how you can develop it and what you'll be expected to project manage within a marketing role.
1 - 2 minutes
7. Understanding the work of a creative agency
Marketing is a vast sector - you can work in a big corporate environment or at a smaller creative agency. To help you understand what working environment you're best suited to, Francesca shares what it's like to run a creative agency and why it's a great place to work in your early career.
1 - 2 minutes
8. Final thought
Marketing Manager Joe shares his key takeaways from the module.
1 - 2 minutes
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