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    How to get into Marketing
    Introduction to Marketing
    Complexity Easy Duration 15 - 30 min
    In this module, Bright Network's Marketing Director, Ben Triggs, gives you a crash course on all the need-to-know information in marketing. Learn the essentials of marketing and which area suits your skills and priorities best. Captions are available on this Academy module. To activate captions, click the CC button on a video and select "English".
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    Presenter
    Ben Triggs
    Ben Triggs
    Bright Network, Head of Membership
    Ben works with university students, helping them make the best educational and career-related decisions. As Head of Membership at Bright Network, he oversees all the upskilling work the team does on campus and beyond. With a keen interest in commercial awareness, Ben edits Bright Network’s weekly Commercial Awareness updates, which have a readership of 16,000 students/graduates.
    Ben works with university students, helping them make the best educational and career-related decisions. As Head of Membership at Bright Network, he oversees all the upskilling work the team does on campus and beyond. With a keen interest in commercial awareness, Ben edits Bright Network’s weekly Commercial Awareness updates, which have a readership of 16,000 students/graduates.
    Lessons in this module
    2
    1. What is marketing?
    In this introductory lesson, Ben answers the question 'What is marketing?' and runs you through what you can expect from this module.
    2 - 3 minutes
    2
    2. Things to think about
    In this lesson, Ben tells you about the important things you should consider when thinking over a career in marketing.
    5 - 6 minutes
    2
    3. Types of roles in marketing
    Ben takes you through the different types of marketing roles so you can work out which best match your skills and interests.
    9 - 10 minutes
    1
    4. What type of marketer are you?
    Complete this easy quiz to find out which type of marketing suits you best.
    4 - 5 minutes
    2
    5. Wrap up and final thoughts
    Ben shares his final thoughts, including salary expectations and career progression in a marketing role.
    1 - 2 minutes
    To start the module, join the network for free
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    https://www.brightnetwork.co.uk/academy/module/introduction-to-marketing/