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Digital Skills
How to use social media for business
Complexity Easy Duration 10 - 15 min
Operating your own personal social media account and the social media accounts of a thriving business are very different. In this module, Bright Network's B2C Marketing Lead, Shelly O'Gilvie and Marketing Executive, Sophie Reynolds take you through how to use social media with business needs in mind. Learn everything from why businesses use social media to how to create content, set goals and measure results.
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Presenter
Shelly O'Gilvie
Shelly O'Gilvie
Bright Network, Marketing Manager
Shelly joined Bright Network with a passion and drive for ensuring that every student, no matter their background, has access to the best opportunities. She's a specialist in working with students on campus to make the most of their time at university, by visiting campuses to run training sessions, and helping societies reach out to their members and engage them in careers.
Shelly joined Bright Network with a passion and drive for ensuring that every student, no matter their background, has access to the best opportunities. She's a specialist in working with students on campus to make the most of their time at university, by visiting campuses to run training sessions, and helping societies reach out to their members and engage them in careers.
Lessons in this module
2
1. Introduction
Meet Shelly and Sophie as they take you through their roles and what you'll learn in this module.
1 - 2 minutes
2
2. Why do businesses use social media?
In this lesson, learn the difference between using social media for personal use and for a business account and why so many businesses have turned to social media to connect with their audiences.
2 - 3 minutes
2
3. Knowing your audience, choosing the right platforms and setting clear goals
In this lesson, Shelly takes you through why knowing your audience is so important and how to choose the right platforms for your business and start to set goals that you can later measure against.
2 - 3 minutes
2
4. Thinking about content for social media
Now that you know who your audience is and which platforms to post on, it's time to start thinking about the type of content your audience might resonate with.
2 - 3 minutes
2
5. Measuring success and thinking about metrics
The most vital part of any social media strategy is being able to measure whether what you've done has actually been successful or not. In this lesson, learn how to select metrics to measure and determine what success means for you.
1 - 2 minutes
1
6. Practising using social media for business
This exercise is designed to give you an opportunity to analyse an Instagram account of your choosing and start to put what you've learned so far into practice. Click the button below to download the worksheet.
20 - 30 minutes
2
7. Wrap up and final thoughts
Well done on completing this how to use social media for business module. Don't forget to complete the other modules in this course to get your certificate of completion.
1 - 2 minutes
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