It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of gender, race, disability, sexual orientation, religion, belief, age, marital status, background, pregnancy, or caring responsibilities. We also recognise the importance of diversity of thought within our teams and are fully committed to embracing the talents of people with autism, dyslexia, ADHD, and other forms of neurocognitive variation.
The A-Side: A day in the life
Come and join us in a Junior Visual Streaming Manager role and optimise YouTube strategy for our artists. This includes a wide range of duties from housekeeping, best practice implementation, data analysis and creative campaigns.
The individual should have experience working with and fully optimising YouTube channels and be able to help us truly master the platform.
We are looking for a fun-loving music person with an excellent attitude and communication skills.
The B-side: skills & experience
Responsible for the maintenance, development and monetisation of all our Artist’s YouTube channels and catalogue.
Be functional
- Maintaining an ‘Always On’ content & audience-building strategy across the UMG roster
- Housekeeping/maintenance of artist channels across the entire roster including:
- Thumbnails
- Playlists
- Official Artist Channels
- Community Tab
- Tags/Titling/Descriptions
- Cross-artist playlist structure i.e. to cross-promote other relevant UMG artist videos
- Oversee appropriate new UMG video output for BBFC clearance
- Choosing new videos from across the labels to push to youth audiences and arranging clean edits if required (for BBFC PG rating)
- Identifying relevant UGC creators on the platform to collaborate with to amplify our releases and tap into new audiences
Be insightful & strategic
- Analyse all artist channels with a focus on demographics, subscriber growth, engagement, sentiment and international impact
- Content strategy & timeline – understanding what types of content work for an artist channel and if these are being served to the artist audience at the right frequency
- Building & maintaining audience communities
- Work closely with our in-house media planning /buying team & marketing managers to build effective spend campaigns and analyse post-event on best performing content rollouts
- Further champion our ‘hero’ content pieces i.e. taking the music video and creating additional wider reaching content (trailers, fan videos, fan reactions, secondary music videos etc)
- Work closely with Streaming/Digital/Marketing to support and inform artist & manager meetings
- Overseeing new metadata for “family” versions and having these uploaded to our Youth partners
- Analysing viewing data and optimising video curation accordingly
Person specification
- Knowledge of the YouTube platform beyond just Music
- Digital native across all social platforms – including having run their own YouTube channel
- Proven success at audience growth on the YouTube platform itself
- Be able to ‘translate’ this data into actionable insights for Artist Campaign managers, content teams, streaming/audience growth teams & International Marketing
- A competent and confident individual who can report data insights directly to all label departments in a digestible and effective manner.
Bonus tracks: Your benefits
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan available
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)
Just so you know
The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the business operates in an environment that demands change and the jobholder's specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent, definitive, and exhaustive statement.
