As a Copywriter at Toaster, there’s no “day-to-day” in your job. You’ll be tasked with finding creative solutions through conception and executing brilliant communications. We work closely with our clients, and your writing will help to steer content on the platform that engages users and shapes product experiences.
You understand the bigger picture, have a finger on the pulse of current culture, and take an informed and empathetic approach to writing. You’re obsessed with your audience, and keep a user-first mindset when writing to deliver consistent product narratives at each branding touch point. With a user-first mindset, you can craft copy deliverables that are effortless to read, engaging, clear, useful and delightful.
What you’ll be doing
- Through the written word, bring to life the concept and execution of integrated, cross-channel initiatives – including large web initiatives, online advertising, and digital marketing.
- Contribute meaningfully to the ideation of marketing/content ideas.
- Understand your audiences' needs, motivations, and aspirations so that you can speak to them in the most effective, compelling, and engaging way possible.
- Write compelling and grammatically correct long-form website copy and effective headlines, taglines, and calls to action.
- Leverage and optimise relevant resources and ensure that projects stay on brief
- Question briefs where appropriate, adding value and pushing for the most effective solutions
- Tailoring the content and style of individual writing assignments according to their purpose
- Researching your client's industry and audience
- Working with your team to review the impact your work has had
What you’re like
- Undeniable creative chops: you play a critical role in the conceptual phase of projects and work seamlessly with your team to deliver winning projects
- Thorough understanding of traditional creative processes while being flexible and proactive, jumping in where needed
- Good client presentation skills, demonstrating a clear vision of how the work addresses the client's challenge
- Ability to articulate and craft copy, tone of voice guidelines, and copywriting best practices for global audiences, especially Gen Z
- Ability to translate an idea effectively and flawlessly across multiple messaging touchpoints
- A love of collaborating with your team members – creative directors, PMs/producers, art directors, illustrators, designers, coders – to consistently deliver polished, award-worthy work
- General Google product knowledge
- The ability to gracefully handle pressure and meet tight deadlines, prioritising tasks and opportunities with acute attention to detail
- Excellent time management, organisational, verbal, and written communication skills
- Storytelling through various mediums, including animation/video
What you’ll bring
- Fluent English speaker and writer
- A minimum of 2 years experience working in a Copywriter role
- Comfortable working both independently and as part of a team
- Knowledge of current technologies and products influencing the creative landscape
- Experience of working with g-suite (Google Docs, drives, slides) would be a bonus
Benefits
- 25 days annual leave
- Private Health Insurance
- Pension scheme
- Training budget
- Eye tests
- Wellness Support - Plumm
- Core hours
