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The DTC team is one of the fastest growing, rapidly changing areas of SEUK to work in. Digital is at the heart of everything Samsung does – whether it’s showcasing the launch of our latest products or driving sales through Samsung.com.
Online Sales are growing rapidly, and the team is expanding quickly to meet the needs of consumers, and ambitions of the wider business. We want to make Samsung.com the best place to experience everything Samsung has to offer online; whether that’s products, stories or community. All supported by best in class digital marketing capability and a relentless drive to improve and deliver more.
The CE Digital Marketing Manager will sit within the DTC Marketing Team, who are responsible for all Performance Marketing and our Direct to Consumer Ecommerce Store – Samsung Shop. They will report into the Senior Digital Marketing Manager, and will responsible for managing Digital Media campaigns across the TV/AV, Home Appliance & Display divisions whilst contributing to a wide range of digital marketing innovation projects.
Role and responsibilities
The successful candidate will be the owner of digital media campaign execution across TV/AV, Home Appliance & Display divisions, delivering against S.com traffic & sell-out objectives. Core responsibilities include:
- Own all aspects of CE digital media (Paid Search, Social, Display & OLV) campaign management from briefing agencies through to reporting back to internal partners
- Manage internal partners and budget owners, ensure campaign plans are in line with objectives and clearly communicate expected timings & deliverables.
- Collaborate with agency partners to deliver best possible campaign performance, achieving or exceeding agreed targets
- Review performance of activity against Samsung critical metrics and define test & learn roadmap to ensure continual optimisation
- Work together with the data & insight team to implement robust measurement plans and determine campaign success vs business critical metrics
- Act as a subject matter expert in Digital Marketing across the business, keeping up to date with the latest developments in the industry and opportunities for Samsung
What does success look like?
The successful candidate will be able to fit seamlessly into the existing team, delivering best-in-class Digital Marketing execution for one of the biggest global brands. Samsung is a commercially driven business, so success will always be determined by performance vs critical metrics and YoY growth:
- S.com Traffic & Sales
- Effectiveness (i.e. Engagement, Incremental)
- Efficiency (i.e. CTR, CPV, CVR, return on investment)
- X-sell / Repeat Purchase Rate
Benefits
Benefits of working here at Samsung include:
- Hybrid working (3 days office & 2 days at home)
- Bonus Scheme
- Pension contribution
- 3 x volunteering days each year
- Holiday - 25 days per annum plus bank holidays and an additional day off for your birthday!
- Access to staff sales discounts on a wide range of Samsung products
- Access to discount shopping portal
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
We create the future by fostering a diverse culture to drive sustainable growth.
