We are seeking a data driven individual with excellent critical thinking & communication skills to join our growing Marketing Operations Team in the role of a Marketing Operations Coordinator.
This is a hybrid role, with core responsibilities being a mix of triaging and responding to inbound sales queries, as well as more technical aspects, focusing on traditional Marketing Operations duties.
Ideally suited to a recent STEM graduate or someone with a couple of years of experience in the field, this is an excellent opportunity to gain a broad variety of skills, working at a company that embraces ‘best in class’ practices when it comes to marketing technology.
About Marketing
At RWS Group Marketing, we play a critical role in supporting the overall business strategy of RWS as a leading provider of technology-enabled language, content, and intellectual property services. Our team operates within a group marketing operating model that enables us to collaborate effectively with our global colleagues to deliver best practice marketing solutions that drive growth and brand awareness.
Our group marketing operating model is designed to ensure that we can leverage the best practices and expertise from across the company, while also tailoring our marketing efforts to the specific needs of our customers and target audiences. This includes working closely with our divisional marketing teams to ensure that we are delivering consistent messaging and branding across all of our markets, while also developing localized marketing strategies that resonate with our target customers.
In addition to our focus on best practice, we are also committed to building brand awareness, thought leadership content and equity through every interaction with our customers and stakeholders. As part of our commitment to best practice and brand awareness, we are constantly seeking out new and innovative ways to connect with our audience and deliver results. This includes developing and executing marketing that engages our customers and drives growth, as well as leveraging our own technologies and emerging trends to stay ahead of the curve and provide our customers with innovative and engaging experiences that they won't find anywhere else.
Ultimately, our role as a group marketing team is to support the overall business strategy of RWS by driving growth, building brand awareness, and delivering exceptional customer and digital experiences. We do this by leveraging our expertise in marketing best practice, our deep understanding of our customers and target audiences, and our commitment to innovation and growth. We are proud to be a critical part of the one RWS team, and we look forward to continuing to drive success and growth for the company in the years to come.
Key responsibilities
Marketing operations
- Data governance: Making sure that marketing data is fit for use by our analytics team through exception reporting and process adherence.
- Platform management: Procurement, management and maintenance of our marketing tech stack.
- Integrations: Maintenance of our existing Martech integrations as well as development of new integrations to fit the needs of our marketing stakeholders.
- Process development: Working with stakeholders in sales and marketing to ensure we have the correct processes in place to capture the data we need.
- Training & Documentation: Delivery of training in our MarTech tools and supplementary documentation to ensure our technologies are being utilised in the correct way.
Lead management/triage
- Communicate: Receive customer enquiries via new ‘instantaneous’ chat methods, such as Livechat or WhatsApp.
- Triage: Review incoming leads from our webforms and other sources as appropriate, ensuring they reach the most suitable recipient.
- Follow-up: Reach out to customers for more detail to enable the lead to be routed effectively, when unclear.
- Customer Experience: Work with our Customer Experience team to continuously improve this portion of the customer journey
Skills & Experience
Required
- Excellent written and verbal communication skills, with the ability to confidently take requirements & communicate technical ideas to non-technical marketing stakeholders
- An analytical mindset, with an aptitude for complex problem solving
- Strong organizational and project management skills, with the ability to balance competing priorities
- A fast learner with an inquisitive mind, able to pick up on a variety of ideas including, but not limited to: B2B sales cycles, marketing automation, CRM, complex datasets, stakeholder management, marketing strategy, data management, web development
Desirable
- A degree in a STEM discipline (Science, Technology, Engineering & Maths)
- Experience working with B2B CRM & Marketing automation tools such as HubSpot, Salesforce, Microsoft Dynamics. Mailchimp
- Knowledge of common digital marketing technologies & concepts i.e. Google Ads, LinkedIn, Google Search, SEO, UTMs, Google Analytics
- Knowledge of B2B marketing concepts/terminologies (i.e. the sales funnel, various marketing tactics etc.)
- Knowledge of common data structures and reporting practices
- Knowledge of SQL, JavaScript, Python, HTML.
