The CRM Intern will support the CRM & Clienteling team’s ambitions with Email Marketing Communications and the Guerlain&You Loyalty Programme.
The role
The main purpose of the CRM Intern is to support the CRM & Clienteling Manager and Executive with the deployment of Guerlain UK’s e-newsletters, to evolve email communications and meet the channel’s commercial targets.
The CRM Intern will also assist with the operational management of the omnichannel Guerlain&You loyalty programme.
The role will suit someone who is organised, passionate about marketing communications and enjoys being hands-on in executing projects from briefing through build, to the deployment stage.
What you'll do
The ideal candidate will be motivated to get involved in operational yet creative tasks and be tech-savvy, willing to learn and adopt the use of various tech platforms. Good communication and collaboration skills are also essential to successfully manage projects involving internal Guerlain UK departments, Central Guerlain teams in Paris and external suppliers. Most importantly, they’ll be passionate about delivering an exceptional client experience in an iconic luxury beauty brand.
Communications
- Support the CRM & Clienteling Manager and Executive with the delivery of the Email Communications Calendar:
- Prepare email campaign briefs, adapting global assets to suit the UK market context
- Use the email creative tool Dartagnan to update email creatives, managing workflow from briefing, to approvals, proofing, to deployment
- Work with communications agency supporting with Adobe Campaign to broadcast emails
- Report on email campaigns’ performance using Google Analytics and CRM BI
- Competitor and email trends analysis (ad hoc)
Loyalty Programme
- Assist the CRM & Clienteling Manager with day-to-day operations to deliver an excellent client experience of the Loyalty Programme in-store and online
- Manage weekly loyalty gift orders, CRM loyalty stock inventory and track deliveries to support Retail team with loyalty programme in-store
- Handle customer queries from Client Services/Retail team/Ecommerce and respond promptly
Clienteling Projects Support
- Assist CRM & Clienteling Manager with clienteling campaigns, including deployment of tailored gifting agenda for top clients
- Print suppliers
About you
Key Competencies/Technical Skills
- Highly competent in MS Office suite (Excel, PowerPoint, Word)
- Adept at learning and using new digital platforms (Dartagnan, Reelevant)
- Experience with Adobe Campaign desirable but not mandatory
- Strong language and communication skills
- Client-centric mindset (previous CRM /customer services / retail experience desirable but not mandatory)
- Strong numeracy and analytical skills
Profile
- Experience in/ aptitude for operational tasks (logistics, client relations)
- Demonstrable knowledge of luxury industry, interest in CRM
- Highly organised and solutions-oriented, with exceptional eye for detail
- Proactive, adaptable, resilient
- Previous experience in CRM / Email Marketing desirable, but not mandatory
- Fluent in English (mother tongue
