Founded in 1853 by Bavarian immigrant Levi Strauss, Levi Strauss & Co. (LS&CO.) is one of the world's largest brand-name apparel marketers with sales in more than 100 countries. There is no other company with a comparable global presence in the jeans and casual pants markets. Our market-leading apparel products are sold under the Levi's®, Dockers® and Levi Strauss Signature™ brands.
Job purpose
We are looking for a Loyalty marketing intern to join our Loyalty and CRM team based in London, UK.
Key responsibilities
- CRM & Loyalty: support the Loyalty Managers in the activation plan of the Levi's® Red tab™ program across north Europe markets
- Coordinate own and paid loyalty campaigns (brief, translation, benefit administration tools, reporting) as part of the Loyalty marketing European plan.
- Align content and calendars with all owned channels, marketing & merchandising teams to deliver best-in-class customer journey.
- Ensure the consistency of content, copy, and translations in the Levi's® digital environment.
- Set up loyalty campaigns on CMS and other platforms.
- Mobile APP: Manage push notification campaign briefings & content publishing in the mobile app as needed.
- Manage local activations in collaboration with the Brand, PR and local partner agency teams.
- Prepare weekly and monthly performance reports for European region and provide clear insights to management and stakeholders on trade meetings.
- Provide additional reports on specific Loyalty & CRM marketing activations and analyse performance against benchmarks.
- Carry out a weekly competitive review on the loyalty marketing landscape, staying up to date with the latest industry best practice.
- Ensure administration tasks inherent to the position (presentations, organization of meetings, etc.)
Requirements
- Marketing, Business, Communication, or related studies.
- Strong attention to detail and a good eye for impactful creative
- Customer oriented focus, with a keen interest in retail and particularly within the fashion sector.
- Eager to learn how to use different marketing technology platforms such as Air table, Adobe analytics, Email marketing platforms, Cordial, Movable Ink.
- Fluent in English, across both written and spoken communication. Additional European language/s would be a plus!
- Strong team player, able to work collaboratively across multiple teams.
- Strong MS Office skills, knowledge in Outlook, Excel, Word, and PowerPoint
- Available as soon as possible for at least 6 months, 12 months preferred.
What we offer
- Great work experience in an international, energetic, and fun environment
- Great opportunity to work for the world’s number one denim brand.
- Great chance to learn and develop in this highly agile role.