Founded in 2012, LADbible Group is redefining entertainment and news for a social generation. Our global community engages with our editorial, video, documentary, and live content, reaching over 1 billion people monthly. Through Tyla, our brand aimed at women, we provide a space for young women to stay informed, entertained, and connected. Our mission is to give this generation a voice by building communities that laugh, think, and act. Leveraging all major platforms, we’ve rapidly grown into one of the world’s largest publishers.
Shifts and scheduling
Our social editors at Tyla work on a shift basis to ensure continuous content coverage. Currently, we have an Early shift (07:45 - 16:15) and a Late shift (10:00 - 18:30), though these times may adjust slightly over time. At the start, the new hire would work standard hours (9:00 - 17:30) to become familiar with the role before moving into the shift rotation.
About the role
As a Social Editor for Tyla, you’ll be responsible for delivering trending and breaking news to our largely female audience 24/7. You’ll understand what our audience wants to hear, how to deliver it, and when, building a daily schedule that reflects current news, original stories, and the content our readers engage with most, using data to inform your decisions.
You will be responsible for packaging, posting, and measuring the success of articles and using that knowledge to continually improve and target wider audiences.
As well as...
- Proactively research and seek the latest videos, news, trends, gossip and reports ahead of other major brands.
- Instinctively spot stories that the audience will love to read about, with a focus on original storytelling.
- Developing an understanding of our core audience and demonstrate awareness of audience topics and trends.
- Having a 360-degree approach to sourcing content, considering the various ways in which audiences can reach our content via different mediums.
- Collaborating on ideas with other social editors and writers within the team, working together to develop concepts for audience and make them better.
- Scheduling and posting content via Facebook, Twitter, and Instagram
- Packaging articles - creating captions, titles, and thumbnails to help generate traffic.
- Regularly monitor insights using social media analysis tools and review and report on effectiveness to maximise results.
- Adopting other methods of growing audience from other referrers, including search
- Using your initiative and creativity to bring new ideas to the team, sharing knowledge and contributing to ongoing improvements.
Skills and experience we’d like you to have
- Experience in social media, with a strong knowledge of Facebook
- A strong interest in the news cycle, pop culture and viral content for a female audience
- Clear knowledge and passion for trending news and how to produce original stories.
- Proven teamwork skills and ability to collaborate effectively
- An understanding or willingness to understand search engine optimisation.
- Have held some responsibility for selection of content for a digital audience.
- Knowledge of journalism law and ethics
At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work in the office 3 days per week.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company, and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities, to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
