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  4. Campaigns Marketing Executive 2025
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Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.

When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.

Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.

Your impact sends ripples.

The team

This role sits in the M&E Marketing team and plays a vital role supporting the development of upper funnel marketing campaigns which drive business KPIs across Broadcast and Streaming.

The Marketing Executive will be responsible for supporting campaigns or activity leveraging our brand and priority content, in order to drive upper funnel marketing outcomes, ensuring ITV remains relevant, talked about and ultimately, watched by millions every day.

The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery and Publicity teams, supporting an agile, matrix team (POD) to help develop best in class campaigns rooted in consumer insight.

A close working relationship with production teams and key internal stakeholders will also be vital, building marketing’s influence and ensuring our content is leveraged to maximise effect.

A passion for both creativity and effectiveness will be key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market.

The role

  • Create the strongest foundations for marketing activity by constructing best in class briefs rooted in insight about the content, brand, audience, market and culture.
  • Work with colleagues in Media, Creative, Delivery and Publicity, supporting an agile, matrix team (POD) and working in agile ways to develop activity from inception through to final analysis.
  • To monitor and analyse market, brand and competitor performance/activity and proactively recommend improvements to our activity.
  • Build strong relationships with the ITV genre commissioning teams, working with them to ensure content ‘ammunition’ is utilised to maximum effect.
  • Ensure that all campaign learnings are captured, communicated and used to inform future activity.
  • Work closely with the Brand team to ensure all marketing activity helps to reinforce our brand positioning and tone of voice.

Skills you’ll need 

  • Evidence of ability to analyse trends and data to understand viewer behaviour and create marketing activity which reacts to these insights.
  • Evidence of ability to help develop creatively impactful cross-media campaigns which spark and maintain conversations, excite audiences and ultimately drive viewing.
  • Evidence of ability to grow stakeholder relationships, able to listen effectively and defend a proposed approach, including the use of data to support rationale.
  • Broad understanding of all types of media, including experience in digital, data marketing techniques.
  • Knowledge of the UK TV marketplace and ITV’s position within it, including the latest changes in viewing trends and content discovery.

Other things we’re looking for 

  • Strong communication skills with the ability to clearly articulate concepts and creative feedback and excite others about your ideas and plans.
  • Collaboration skills focused on matrix ways of working, understanding how to work with peers to create best in class marketing activity.
  • A true multitasker who can juggle projects and support across multiple PODS with appetite to grow and learn
  • A strong creative eye and a hunger to push for innovative ways of doing things.

ITV is for everyone

ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage.

We're happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at talkingcareers@itv.com.

There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.

Because those who make an impact deserve to be rewarded for it.

Benefits 

  • Flexible working with a range of options to suit everyone
  • Generous holiday allowance, plus you can buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life