At Havas Media, we are passionate about helping our clients create Meaningful Brands by reimagining valuable experiences. Our smart thinking around enhancing consumer experiences means we deliver more measurable, meaningful moments between brands and people. We call this Mx (Meaningful Media Experiences); thinking about how we connect consumers to the right content in the right context.
About Havas Performance
Havas Performance is our specialist activation team spanning PPC, SEO, Affiliates and Retail Media. In Performance, we service clients across the Network, acting as a central management function for all Havas brands, including Havas Media, Havas Entertainment and Havas Market.
Job description
As a Data Analyst at Havas Play you will conduct research, and strategic analysis for new and existing clients across sports and culture brands and rights holders. Begin to formulate insights and a point of view that helps to develop consumer-facing campaigns and define solutions that deliver on our client’s brand and business objectives.
Reporting to a Senior Research and Insights Executive, the Data Analyst will be responsible for the day-to-day management and delivery of key data and insight projects and helping plan and track sports and entertainment marketing campaigns.
Responsibilities
- Quantitative consumer research, taking responsibility for survey development, analysis and recommendations based on results with support from senior members within the team.
- Be a champion of the data tools within the group, becoming an expert of knowing how to use and apply the various products at our disposal within the teams and projects you are involved in.
- Help with management, analysis and delivery across other forms of research and insight – desk research, big data analysis, market intelligence, media analysis, social listening and other channel specific data.
- Supporting with the management of projects, working clients and suppliers to ensure the smooth running of accounts.
- Liaising with clients across a range of projects, responding to enquiries and requests, often working across a number of different clients at one time.
- Presenting research, insight and results to internal stakeholders and clients.
- Support the team and the wider group in identifying and converting new business opportunities through providing research and insights.
- A proactive approach to ensure financial targets are hit, seeking opportunities within current and prospective clients.
- Analysis and/or delivery of data, insight and research to inform thought leadership to promote the agency.
Requirements
Essential
- The desire not only to find facts and stats, but to develop actionable and interesting insights and tell stories using data/research.
- An energetic and ambitious self-starter.
- A passion for sport, entertainment or culture.
- Attention to detail and pride in your work.
Desirable
- Experience within the sports, sponsorship or entertainment sectors. Either in a market research or marketing agency, or within a research / strategy / data focused role.
- Experience utilising research and data analysis tools (e.g. YouGov Profiles, BrandIndex, GWI, Tagger, BrandWatch, TGI)
Who we are
Havas Play is the sport, entertainment and culture hub of Havas, creating meaningful connections between brands and consumers through culture.
The team of 60 is split across three divisions – strategy & insight, creative and account management. The strategy and insight team includes researchers and strategists. The account management team includes specialists across PR, social, influencer, partnerships, sponsorship, live experience and production.
We've got five key pillars to our business: strategy and insights; creative and content; communications, social and influencer; partnerships; and live experience. We work with some of the world’s biggest brands and rights holders. Our clients include BT, EE, PayPal, UNICEF, PUMA, Carling, Coors, Gordon’s, Captain Morgan, MLB, NFL, Sport England and the FA.
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
