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Across our entire business, we’re committed to making more moments that matter for our audiences, customers and for each other. And every moment matters…the small, the big and everything in between. We couldn’t do any of it without our talented, passionate Globallers. Everything we do is driven by our culture and the talented people who make it happen.

Here at Global, we have a saying…it’s all about how you make people feel. It’s our company ethos, our guiding belief and it’s so much more than words. It’s the vibe you get when you walk into one of our offices, it’s what keeps us honest and true to who we are, and above all, it’s the reason we all love to work here.

Job Description

Commercial Insight Manager – TfL and Data Planning

Reporting of the Role

Initially, the role will report to the Director of Research and Insight and the task manager is a senior external consultant focusing on the TfL contract and Outdoor Data analysis for the Group. It is anticipated that line management will change during 2023.

Overview of job

Working closely with our TfL partners and across our Commercial and Partnership teams, you will act as the internal expert for all TfL related data. Your love of data and insight along with your strong understanding of our operational performance will ensure you can recommend sound commercial advice to partners and colleagues alike.

Alongside this, you will work with the Director of Research and Insight to develop a planning system that helps to power our Global Planning Framework, bringing in data from different sources (including TfL data, fused Route and RAJAR data) to help commercial teams to make efficient and reliable decisions about how to recommend our channels and brands to clients.

3 best things about the job

Working with London’s world leading public transport system and its data
Endless opportunity to show your thought leadership across the business
Influencing commercial decision making through your data insight

Measures of success – in the first few months you would have

Built your knowledge of Global’s business
Met with all key stakeholders to understand their data needs
Met with our partners at TfL to understand their data offering
Gained full working knowledge of Route and other planning systems and regularly share insight
Become the ‘go to’ expert for TfL and associated data insight
Settled into your new team and company

Responsibilities of the role

Act as the day-to-day lead on TfL data strategy to deliver commercially valuable analysis and insight to Global, TfL and our agency, specialist and client partners.
Maximise the usage of TfL’s rich and outstanding data set by Global’s agencies, partners and partners through your regular promotion of the data’s benefits to a myriad of use cases and against a variety of objectives.
Act as liaison between TfL Commercial, Global Outdoor Partnerships and Global Commercial teams to not just fulfil but go beyond our TfL contract obligations
Lead the development of a planning tool, allowing us to provide agencies and clients with an evidence-based approach to support he Global Planning Framework.
Day to day support to commercial teams ranging from help on individual campaigns through to building products and inputting on client pitches
Use in depth knowledge of currencies including their methodology to query to best effect
Deliver timely and effective advice and analysis to multiple partners, including regular reporting to both external and internal partners
Ensure and maintain in depth knowledge of LU network and variety of data sources that impact our ability to maximise the value we generate to our partners e.g. TAPs and Route
Proactively interrogate relevant data to evolve this offering on an incremental basis.
Collaborate with Data and Technology teams within Global and TfL

What you will need

The ideal candidate will be proactive and willing to develop and implement innovative, effective solutions and be capable of the following:

Exceptional use of data visualisation skills
Experience with developing and sharing performance indicators
Confident use of research systems such as Telmar
Understanding research tools such as TGI and IPA Touchpoints
Good understanding of databases and related technologies
Understanding underlying data structures and querying them
Using a range of BI Tools e.g. Qlik Sense, Tableau, to produce workable prototypes from any data-source
An understanding of audience led planning
Using robust technical knowledge for data processing and pipelines
Managing multiple requests effectively and efficiently at the same time
Using your strong organisation and prioritisation skills to deliver your work
Innovating and bringing new ways of thinking to your team and partners
Remain agile to pivot to the needs of the business
Answering the needs of a diverse range of partners professionally
Delivering the day to day detail while contributing to the overall strategy
Excellent listening and observational skills
Strong storytelling and creation of high quality, high impact presentations
Strong presentation skills to internal and external audiences, including Agency and Client partners
Detailed and inquisitive approach
Commercial understanding and application
Responding to the needs of the business in a timely fashion
Contributing positively to your team
Remaining resilient and setting a positive example to others

Everyone is welcome at Global

Just like our media and entertainment platforms are for everyone, so are our workplaces. We know that we can’t possibly serve our diverse audiences without first nurturing and celebrating it in our people and that’s why we work hard to create an inclusive culture for everyone. We believe that different will set us apart, so no matter what you look like, where you come from or what your favourite radio station is, we want to hear from you.

Although we cannot make guarantees, we welcome conversations about flexible working for all roles at Global

Commercial Insight Manager TfL and Planning London2023