Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
About the role
At Ferrero, we pride ourselves on providing outstanding products and services to our cherished customers. We are thrilled to announce a fantastic opportunity for a Category Development Executive to become part of our energetic team. This role is pivotal in driving growth and making a substantial impact across our product categories. As the Category Development Executive, you will be responsible for crafting and executing compelling strategies and propositions, utilizing category and shopper data insights to enhance the market presence and daily performance of our iconic brands.
Main responsibilities
As the Category Development Executive, you will spearhead the development and execution of comprehensive category plans that are perfectly aligned with our business objectives. Your responsibilities will include gathering and analyzing a wide range of data sources such as Nielsen, IRI, and internal data to deliver actionable insights. You will leverage these insights to identify growth opportunities by understanding market trends, consumer behavior, and the competitive landscape.
You will collaborate closely with trade marketing, marketing, and sales teams to implement robust category strategies. This involves tracking category performance and continuously refining our approach based on your analysis. You will prepare and present detailed reports on category trends, sales performance, and competitive analysis to senior management and relevant stakeholders.
Your role extends to fostering strong collaborative relationships with customer category development teams and key customer channels to drive category growth initiatives. This collaboration will be vital in influencing retailer decisions regarding shelf space, pricing, and promotional strategies, ensuring our products achieve maximum visibility and shopper engagement.
Additionally, you will develop and recommend merchandising strategies and product assortment plans tailored to different channels. This includes creating ranging ladders and defining the picture of success for the category. You will ensure the effective communication of these strategies to our trade marketing teams and salesforce during brand briefing sessions.
Working with the Revenue Growth Management team, you will ensure that the planning and execution of promotions and pricing strategies are well-aligned with overall category strategies to drive category growth. Your comprehensive understanding of retailer merchandising principles will be crucial in maximizing shopper visibility both on and off the shelf, ultimately influencing the brand's presence and performance in the market. Your role is not just about data analysis but also about turning that data into strategic actions that yield measurable results.
Who we are looking for
We are seeking a applicants who are deeply passionate about our brands and possesses a strong affinity for data analysis. You should have a forward-thinking mindset, with a keen interest in industry trends, digital innovations, and consumer behaviors, and the ability to translate these elements into actionable business plans. Your role will require the ability to influence stakeholders and interact effectively with various teams, coupled with the courage and resilience to present and defend unique perspectives.
As our Category Development Executive, your skill set should include exceptional analytical abilities with proficiency in interpreting diverse data sets, including sales, market, shopper, and consumer data. A solid understanding of data sources such as Nielsen, Kantar, or Circana is essential. Strong communication skills and the ability to build effective relationships are also critical to your success in this role. Previous experience in Category Development and/or account management is desirable, ensuring you bring both the expertise and strategic thinking needed to drive our brand forward.
How to be successful in the role and at Ferrero
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organisation that’s why you should have the ability to work independently, proactively and as a team member. Demonstrate great organising skills and an ability to collaborate will help you in building your position among stakeholders and achieve team goals.
