Communications Graduate (Beauty) London 2024

Dyson is a global technology enterprise operating in 85 markets. We take things apart and make them work better, using research and development to create new inventions that solve the problems we experience every day. Progress and change is our driving force and we thrive on the opportunity to improve.

Beauty is the fastest growing category in Dyson’s history, selling 4.3 beauty devices a minute last year. Our mission in beauty communications, is to establish Dyson as the leading aspirational beauty innovator, building awareness and credibility for our premium, unique product design and experience. Today Dyson employs many of the brightest and most forward-thinking engineers and scientists in the world. They work on software, robotics, machine learning, motors, acoustics, chemistry, biology, and other areas of research and development, to breathe new life into products and the experiences you have with them.

Our approach makes Dyson rich in opportunity. We value new ideas and diverse perspectives. Our people are trusted to make an impact from the outset. At Dyson, you’ll be part of a global community of “wrong-thinkers” that thrive in disrupting the status quo and learning through failure, who support and encourage each other at all levels of the business.  

At Dyson we like to do things differently. We look for the brightest new graduates with a curious attitude to contribute to our unique culture. You will be able to hone your discipline from a strong team of leaders and peers, whilst being encouraged to have real impact on the business through autonomy and freedom to excel. Many of our graduates become future leaders. This is why we look for self-starters with real-world experience; people who are resilient and agile, motivated to drive themselves, and others, forward and contribute to a positive wider societal impact. 

About the role

In pioneering new technology, we continually challenge conventional thinking. The launch of the Dyson SupersonicTM hair dryer in 2016 brought much-needed innovation to the premium haircare sector, which had seen relatively little change since the electric handheld dryers of the 1960s.

The Dyson SupersonicTM hair dryer — with its new ergonomic format, improved acoustics, superior attachments, and clever air multiplier technology — revolutionised the category through the experience users had. With the addition of the Dyson AirwrapTM styler in 2018, the Dyson CorraleTM straightener in 2020, the Dyson AirstraitTM and new intelligent hair dryers entering the range, including NuralTM and rTM, being never satisfied with past success, Dyson engineers are continuously striving to advance engineering, bringing people better ways to style hair more healthily, across all hair types.

Our ambitions in beauty are bold and we may take unexpected turns in the years to come. You will be a part of the strategic team that crafts the stories that will bring these innovations to market, ensuring exceptionally disruptive activity that’s in service of the nature of Dyson products themselves. Competition is fierce in beauty and the space is an exciting world; ensuring Dyson has white space is critical.

Alongside our range of consumer technology, Dyson engineers for professional stylists. These advocates are among our most important, with a professional recommendation being the second most important purchasing factor for consumers. Stylists love innovation and it takes skill to enter their world and gain their trust. Your role will be to expertly navigate up and coming talent as well as icons in the industry, to bring culture and aspiration to product for Dyson, including Film, Fashion, Music and Sports activity.

As the Beauty Communications Graduate, you will focus on Dyson’s beauty category, supporting the Global Head of Beauty Communications in delivering the annual Beauty Advocacy calendar, working with key regions to celebrate their identity whilst ensuring Dyson’s strong beauty identity is adhered to in key markets and broader territories.

Your role as part of the Global Communications Team and within the Beauty Business Unit, is to seek out these internal experts; help them to develop their media skills, and perfectly pair them with a strategic community of highly influential experts, celebrities, journalists, stylists, content creators and owners, to inspire and educate them and achieve our goal to support the business with authenticity. We are the eyes and ears on the ground for the business – being attuned to trends and rising talent, as well as having the strongest understanding of the Dyson ethos as ambassadors.

Some of your responsibilities 

• Effectively supporting the development of global communications, talent, influencer and stylist engagement strategies for the core portfolio and new innovation of Dyson’s beauty division; the fastest growing area for Dyson.
• Partnering with the Americas, EMEA, APAC, and Greater China, to ensure local activations are in keeping with Dyson’s identity expectations and local nuances. This includes supporting launch events and cultural partnerships, including Fashion Week.
• Be a written and verbal communicator, drafting press releases, editorial articles, scripts and trend reports for global distribution, effectively briefing graphic designers and copywriters where support is needed.
• Project manage events and activity, including briefing key agencies on requirements and drafting materials for key stakeholder alignment to gain quick approval and show business impact in reporting.
• By strategizing modern storytelling in print, social and digital media, engage established audiences and reach new ones. Achieve key profile pieces for spokespeople with excellent preparation and briefing materials – including James Dyson, the Executive Team, and key scientists and engineers – to position Dyson as the leading beauty technology company.
• Driving business transformation and change as a member of the Global Communications Team, effectively communicating with markets, reporting on successes, and taking learnings from failures through an attuned, insights-driven approach.
• Be an ambassador for Dyson, working to actively evolve the business, taking on mentors where you identify areas you need to grow and develop to drive your objectives and career forwards. 
• Work with Marketing, Insights, Finance, and other key disciplines to determine KPI measures, ensuring programmes are brought to life in a holistic way, overseeing budget creation and implementation for key projects so that initiatives are monitored and evaluated effectively.
• Prioritising effectively, drive direct retail channels and co-create strategy with priority luxury beauty retailers, including Sephora, and platforms including Google, META, TikTok, YouTube, as well as core press publications – news, features and trends is the focus.
• Support Crisis Communications and Competitor Insights, drafting materials and reports in a timely and precise way for key stakeholders.
• Competently navigate media and social monitoring tools to produce quarterly earned coverage reports and create coverage books for key announcements.
• Run key administrative tasks with diligence to ensure smooth functioning of the BU with suppliers, including PO raising.
• Gaining an understanding of the media and influencer landscapes, particularly relating to beauty, so that you are able to make recommendations for how Dyson can engage key audiences
• Understand the role of social and owned channels, and work collaboratively with the Social and Community teams to strategically integrate with Communications. Work with Paid functions to maximise Comms activity, as well as consulting on content for feature within CRM to Owners.

Graduate programme

Embark on a transformative journey with our two-year Graduate programme designed for your career success. Our unique experiential journey provides a framework so you can reach your full potential with leadership talks, development workshops and more, all whilst surrounded by industry leading experts. Join us to unlock personal and professional growth and ignite your career potential.

Please note

• This role is based in London, UK, with frequent travel to Malmesbury, Wiltshire.
• The start date is September 2024
• Dyson does not provide sponsorship of a Skilled Worker visa for our graduate programmes.

About you

You will be contributing to the delivery of the next generation of Dyson technology, so you will need to:

• Be working towards or have achieved a Bachelor’s Degree in any subject
• Under two years of work experience post-graduation (PHD students are not eligible for our graduate programme)
• Highly articulate writer and speaker
• Strong understanding and passion for beauty, technology, health, wellness and/or sustainability
• Some experience in Public Relations, Social Media, Digital, Events or Production
• Able to build and maintain a network of evergreen relationships
• Be solutions focused, a team player with a positive outlook
• Strong presentation abilities
• Comfortable with agility and managing key stakeholders at all levels of the business
• Demonstrate the flexibility to pivot and prioritise at pace
• A self-starter with strong organisational skills

Working for us

Our workforce is spread across various countries, each with its own unique regulations, cultural norms, and societal expectations. As a result, we continuously review and adjust our benefits offerings to ensure they align with the evolving needs and expectations of our diverse workforce.

Our goal is to provide competitive and meaningful benefits while creating an inclusive environment where all employees feel valued and supported, regardless of where they are located or their employment status.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.