The Junior PPC Executive will be responsible for planning and optimising a variety of Paid Search advertising campaigns, to maximise the return on investment and drive forward innovative ideas.
Working as part of a dynamic in house digital marketing team, the ideal candidate for this role will have a keen interest in performance marketing, demonstrate a strong customer focused approach and strive to achieve best in class campaign execution. Attention to detail, highly analytical mindset and comfortable handling of data and Excel are essential skills within the role.
Responsibilities will include overseeing a variety of existing campaigns, suggesting areas for optimisation, supporting active A/B testing plans and communicating with both internal and external stakeholders.
This role will report to the PPC Manager and support the broader PPC Team to help achieve key company, department & category KPIs.
What you'll be doing
- Create and maintain PPC campaigns – working to category specific ROAS and ROI targets.
- Create A/B testing plans on ad copy, landing pages, images, etc. – looking to drive CTR & conversion rate.
- Actively seek out new keyword opportunities using a variety of methods and tools.
- Monitor and influence bidding activity on PPC keywords and products, with a view to driving revenue, whilst maintaining ROAS and ROI v targets.
- Support managers in delivering category and team KPIs, calling out when performance is changing.
- Own sub-cat day to day performance, actions and supporting category trade meetings.
- Taking ownership of work to ensure all PPC activity is being implemented to an expected standard, limiting errors and risk.
- Actively manage task list, understand prioritization and feedback on risk of tasks not being completed or wider impact they may have.
What we'll look for in you
Essential skills & behaviours we’re looking for
- Strong numerical and Excel skills - VLOOKUPS, Pivot Tables etc.
- Able to communicate clearly to internal and external stakeholders – verbal and nonverbal.
- Able to work quickly and accurately under pressure.
- Works proactively – strives for activity to be best in class and flags potential additional value to management.
- Highly analytical – is detail driven and enjoys problem solving.
- Strong organisation, planning and prioritization skill
Desirable experience
- A basic understanding of PPC
- Experience working in Excel and handling data
- Comfortable working with large data sets and generating actionable insights
- Proven track record of hitting deadlines
- Present ideas to senior team members clearly and confidently on a consistent basis
- Experience writing exciting and compelling customer facing copy
- Comfortable working both within a team and individual
Work your way
We want our colleagues to feel at home wherever they work, so that they are comfortable and can be their best selves. In addition, we want everyone to feel connected to the business, our strategy and the teams they work with.
Where hybrid working is applicable, colleagues need to strike the right balance to fulfil both of these important factors. You will find the right mix of being at home, in the office & out in the business, bearing in mind business needs, job role and level of responsibility.
