The purpose of this role is to implement marketing and advertising campaigns by assembling and analysing sales forecasts; preparing marketing and advertising strategies, plans and objectives; planning and organising promotional presentations; and updating calendars.
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.
Role purpose
As a Paid Social Executive at dentsu, you will be the driving force behind our in-house paid social to drive brand awareness, engagement and lead generation for dentsu . In this role, you will be responsible for supporting the paid social strategy, developing and executing creative paid social campaigns. You will play a pivotal role in creating captivating content, managing paid social channels for denstu, and leveraging analytics to optimise our agency and sub-brands' digital footprint.
Responsibilities
- Oversee and manage our agency's paid social account, including platforms such as LinkedIn, Instagram and Facebook (brands include dentsu, iProspect, dentsu X, Carat and Merkle).
- Plan and execute paid social advertising campaigns to elevate the agency's brand and services.
- Monitor and optimise ad performance to maximise reach and engagement.
- Utilise analytics tools to track, analyse, and report on the performance of our paid social campaigns.
- Plan and track budget and spend across paid social campaigns.
- Provide regular insights and recommendations for continuous improvement.
- Craft compelling and relevant content for various social media platforms, including text, images, and videos.
- Brief in assets to our creative team to be used in paid social campaigns
- Stay at the forefront of paid social and digital marketing trends.
- Recommend and implement innovative strategies to maintain our agency's competitive edge.
- Support with the implementation of paid social strategies tailored for our marketing agencies.
Experience
- Proven experience in paid social management and digital marketing.
- Familiarity with various social media platforms and advertising capabilities.
Qualifications + Skills
- Exceptional written and verbal communication skills.
- Creativity and the ability to develop unique and engaging content.
- Strong analytical skills and proficiency in social media management tools.
- Team Collaboration: Ability to collaborate effectively with internal teams.
- Adaptability: Ability to thrive in a dynamic and fast-paced work environment.
- Stakeholder management
