Social Media Manager 2025

We’re the award winning in-house agency of AB InBev. Creatives, strategists, producers, and marketers gathered from all over Europe revolutionizing the way we do marketing in our company. Our mission is to unleash creativity by making more culturally relevant, award-winning and future proofed work from within for the beer brands we have in our portfolio, such as Stella Artois, Budweiser, Corona, Leffe, Camden and Goose Island to name a few.  In fact we have more than 500 different brands across the globe.

Based out of our central London office, with its own production studio and rooftop bar, we will work hand in hand with global and local marketing teams to develop top notch creative work.

Within draftLine, we are proud to embrace individuals from a breadth of backgrounds and viewpoints. Our current team have skills in 10 languages and are always keen to put these for great use within their work or when having fun together.

Our dream at draftLine is to create culture by reflecting it with a workplace and community that prioritizes and celebrates diversity, equity, and belonging.

At Budweiser Brewing Group, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Budweiser and Stella Artois, crafting meaningful moments are what inspire us. 

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together. Cheers to dreaming big!  

The role

We’re on the hunt for a keen Social Media Manager with experience in community management, copywriting, influencer engagement, social listening and monitoring, and strategy. This role sits within the Budweiser Global team at draftLine where you’ll work alongside an agile team of social specialists as well as an ambitious brand team in NYC.  

What will you do

• Strong understanding and experience across social media platforms, with a focus on Reels and TikTok.
• Knowledge of both paid and organic media strategies.
• Proficiency with social listening tools (e.g., Brandwatch, Crimson, Emplifi) to generate insights and measure success.
• Exceptional written and verbal communication skills.
• Attention to detail and the ability to manage multiple tasks simultaneously.
• Confident in communicating and collaborating with influencers and creators.
• Familiarity with Adobe Creative Suite (preferred but not mandatory).
• Ability to work effectively with cross-functional teams.

What you will bring

• Prior experience in social media management is essential.
• Exposure to the FMCG or alcohol sector is preferred.
• Proactive, self-motivated, and resourceful.
• Passionate about social media and cultural trends.
• A team player who thrives in collaborative environments.
• Quick learner with the ability to adapt under pressure and meet deadlines.

Benefits & perks

• 18 month fixed term contract with the possibility to extend beyond this and eventual permanent contract
• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 5 employee networks to support diversity and inclusion
• Global Bonus
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver

What you can expect from us

In this role, you’ll have the potential to transform our business and your career. You’ll get the support and mentor you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded.

We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that’s more supportive, more inclusive and more collaborative. A team that’s diverse in background, skills and experience.

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just the right candidate to help us create a future with more cheers.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At Budweiser Brewing Group we value the diversity of cultures, perspectives, skills and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.