Entertainment & Engagement Internship 2025

BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry.

To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!

Role positioning and objectives

Join our dynamic Events & Engagement (E&E) channel, where creativity meets strategy! We’re a close-knit team that thrives on collaboration, supporting each other as we craft unforgettable experiences. Whether we’re brainstorming for club nights, planning pop-ups, or launching branded events, we know that a strong team dynamic drives success.

We are looking for a proactive and creative Consumer Experience Intern to support the UK Consumer Experience team in delivering key Business and Activation objectives for 2025. As an intern, you will work closely with the Consumer Experience (CX) Manager and Executives, contributing to the planning and execution of exciting events and campaigns. This is a full-time opportunity to gain hands-on experience in creating engaging content and memorable experiences for our UK consumers.

If you're passionate about marketing, eager to learn, and ready to bring your Excel and PowerPoint skills to the table, we'd love to hear from you!

What you will be accountable for

• Play a key role in delivering immersive, high-impact experiential campaigns for the UK market, from 1-to-1 activations to large-scale events that bring our brand to life.
• Lead weekly team meetings, presenting activation results and insights in a dynamic, data-driven way to keep the team aligned and inspired.
• Own the compliance process, ensuring our campaigns and activations meet market standards and regulatory requirements, while driving smooth operations.
• Collaborate closely with top-tier creative agencies, overseeing production processes to ensure flawless execution of ideas that resonate with our audience.
• Take charge of the brand’s digital presence, supporting the management of our Instagram page, event web hub, and CRM, ensuring consistent brand storytelling across all channels.
• Stay ahead of the competition by monitoring competitor activities and fueling innovation through brainstorming new marketing strategies, products, and services that push the boundaries of what’s possible.
• Be part of the action—organize and attend marketing events and activations at some of the UK’s most exciting festivals, concerts, and arenas, ensuring compliance and top-tier execution.
• Dive deep into campaign performance, analysing results and providing insightful recommendations to the Consumer Experience Manager to optimize future activations.
• Work across departments to support marketing projects, keeping all efforts aligned through the content calendar to ensure deadlines are met, budgets are maintained, and every detail is spot-on.
• Champion brand integrity, ensuring that every product and service aligns with our brand guidelines and positioning, delivering a cohesive and compelling consumer experience.
• Liaise with external agencies, driving projects with precision to ensure timely, cost-effective, and high-quality outcomes while keeping them fully aligned with our marketing goals.
• Support campaign execution with the CX Executives, leveraging the RACI model to keep roles clear and the team focused on delivering exceptional results.

Essential experience, skills and knowledge

Experience required

• A passion and love for consumer brand marketing
• A good understanding of experiential marketing and brand experience across the industry including insights, measurement, and best practice
• Client management skills preferred
• An ability to work with and use data to support the team and engagement activities
• A proactive and self-driven approach to objectives
• An agile, creative, and collaborative working style
• IT skills – basic use of the following packages: word, Excel, PowerPoint, Microsoft Outlook
• Eligible to work in the UK / having work Visa to the UK

Technical & functional skills required

• Microsoft Office
• Ability to learn and adapt to new systems

Beneficial

• Excellent communication skills
• Strong Organisational skills
• Belonging, achieving, together
• Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Values

• Our values show us the way to bring our purpose to life. They are crafted in celebration of who we are today and in recognition of who we will become. Pioneers of change in a world that never stands still.
• Our future is already in motion. Our values will guide us on our path towards A Better Tomorrow.
• TRULY INCLUSIVE: We embrace diversity and celebrate our differences. We are curious and safeguard the right to say what you think. We debate constructively yet progress together.
• DO THE RIGHT THING: We act with integrity to achieve results. We care about our impact on society and our planet. We are thoughtful in our decision making
• LOVE OUR CONSUMER: We understand the consumer better than anyone. We are obsessed with innovation and our brands. We have the courage to test, fail fast, and learn to improve.
• PASSION TO WIN: We equally value “How” and “What”, and go the extra mile for success. We prioritise effectively and act like owners of our business. We own our purpose with determination and resilience.
• EMPORWERED THROUGH TRUST: We start with trust and believe in each other. We ensure decisions are made at the right level. We understand that empowerment comes with accountability
• STRONGER TOGETHER: We pull together as one team, through good and bad. We collaborate beyond borders and functions. We help each other grow and succeed.

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes

Why join bat?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT. 

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.