Are you a creative, social media enthusiast with a passion for television and a knack for creating engaging, impactful social content that speaks to a parents/carers audience?
Join us as our new ‘Social Media Executive, CBeebies’ in our BBC TV Social Campaigns team. This exciting fixed-term position, based in Media City, Salford, offers a fantastic opportunity to work on social media campaigns across TikTok, Instagram, Facebook and others.
As a Social Media Executive, you'll work in a dynamic, close-knit team to drive awareness and engagement around the CBeebies shows and campaigns we support, while staying ahead of industry trends, best practices, and leveraging your data-driven insights and expertise in spreadsheets for planning and reporting.
Be at the heart of captivating digital campaigns that excite our audiences in this hands-on role, where every day brings new challenges and opportunities to make an impact.
Main responsibilities
The Social Media Executive delivers a coherent, consistent social media experience for audiences, working closely with other social and digital roles to ensure each campaign delivers on the agreed social strategy, maximises engaged reach with the campaigns’ target audiences, delivers content of high creative quality, and drives traffic around the BBC portfolio.
This role will be primarily working across our CBeebies accounts, to engage an audience on social media using bespoke and commissioned social content to bring our programming and wider campaigns to new, underserved audiences and existing fans.
About you
The ideal candidate will have a wealth of social media knowledge and know to engage a parent / carer audience on vertical platforms such as TikTok and Instagram.
They will be someone who lives and breathes social media and has professional experience using Instagram and TikTok, keeping abreast of the latest trends, sounds and influencers.
They will have experience with content creation, and can generate stand-out, social-first ideas that make our audience take action and engage.
The ideal candidate will be a self-starter who can come up with unique ideas, shoot content and produce first class assets using software such as Adobe Premiere and PhotoShop, along with in-app editing skills.
They will be a great communicator who can work with stakeholders to provide clear briefs, feedback and results as well as a team player who wants to get stuck in, share knowledge and ideas and take on a wealth of exciting projects and campaigns. They will also be able to delegate to and brief in team co-ordinators where need be.
Essential criteria
- Proven project management ideally within a social media environment.
- Evidence of having run social media accounts and / or campaigns, either from scratch or inherited.
- Good Adobe CS video/image editing skills; attention to detail with good editorial judgment, accuracy, and sensitivity.
- Able to critically evaluate ideas and information.
- Effective written and verbal communication, with good presentation skills.
- Able to embrace change and make improvements to working practices.
- Understanding of editorial and other compliance policies.
- Knowledge of the broadcasting industry and a demonstrable interest in its output.
- A good sense of editorial judgment and tone of voice.
- Experience leading with in-house and third-party creative resources.
- Experience leading collaboration across organisational boundaries.
- Experience managing critical stakeholder relationships.
About the BBC
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
