Visit Scotland

Consumer, FMCG & Retail | Public Sector & Charity
About Visit Scotland

VisitScotland.com is the official consumer website of VisitScotland, Scotland’s national tourist board.

Working closely with private businesses, public agencies and local authorities, we work to ensure that our visitors experience the very best of Scotland and that the country makes the most of its outstanding tourism assets and realises its potential.

To do this, VisitScotland:

  • markets Scotland to all parts of the world to attract visitors.
  • provides information and inspiration to visitors and potential visitors so they get the best out of a visit to Scotland.
  • provides quality assurance to visitors and quality advice to our industry partners to help the industry meet - and strive to exceed - visitors' expectations.

Our job as an organisation is all about making sure the world knows just how fantastic a visit to Scotland can be. So whether it’s visitors or employees, we know a thing or two about making people feel welcome!

At VisitScotland we pride ourselves on our flexibility and teamwork and have adopted a hybrid working model. This involves us working from home but with the opportunity to spend time with colleagues in our local offices, as well as our partners and stakeholders around Scotland. We have a real focus on employee wellbeing with weekly news articles, staff surveys, a number of staff support groups, and providing safe spaces to talk and voice concerns as they arise. 

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